Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World

http://www.renaud-bray.com

http://www.renaud-bray.com

Build software that users actually use with proven growth-oriented software development strategiesIn Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices.You'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration.You'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making.Inside the book: Why growth engineering matters and how engineers can get directly involved in it Experimentation strategies, including controlled rollouts and effective A/B testing techniques How to build scalable data pipelines and integrate real-time analytics Ways to create a growth-first engineering culture, generating faster iterations without sacrificing qualityPerfect for software engineers, product managers, and developers interested in building products that users love, Growth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.