Fenway Punk: How a Boston Indie Label Scored Big on Baseball’s Greatest Rivalry

http://www.renaud-bray.com

http://www.renaud-bray.com

An audacious and inspiring debut social history that explores how entrepreneurial members of the tight-knit hardcore punk scene within the vibrant heart of Boston cashed in on one of baseball's greatest rivalries.For eighty-six years Boston Red Sox baseball fans lived in the shadow of their rivals, the New York Yankees, who more or less dominated the sport each season. Red Sox fans grew dejected as their team often got close, but ultimately would be eliminated from contention each year as New York went on to win yet another World Series championship. Author Chris Wrenn, a member of the Boston hardcore punk scene, had a dream of his own—to start his own record label. Embracing the do-it-yourself ethos of the scene, Chris set out to make it happen, networking and forging relationships with local bands. But such an endeavor required money he didn't have ... until he and his friends heard a familiar phrase echo out of Fenway Park, the home field of the Red Sox. The phrase “Yankees Suck!” was chanted at every single Red Sox game. Possessing the wherewithal to produce inexpensive merchandise and the free time to stake a claim to the sidewalks outside the baseball stadium, Chris and his crew of punks began a lucrative endeavor of selling “Yankees Suck” merchandise such as stickers and T-shirts to the fans. While navigating cops, competitors, a violent gang, and in-fighting within the crew, Wrenn and his friends turned Boston's rivalry with New York into six-figure summers, affording him the capital to launch Bridge Nine Records and bring local Boston hardcore bands including American Nightmare and Have Heart to stages worldwide just as the Red Sox got closer than ever to finally winning the World Series again. A rousing story of entrepreneurship and ingenuity that also reveals fresh insight into one of the most epic rivalries in sports history, Fenway Punk is a gripping read for both fans of punk music and readers of Ben Mezrich, Lizzy Goodman, and Chuck Klosterman.