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A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade - WILL STORR
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A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade

WILL STORR

By will storr
 
$36.00

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In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Details
Price: $36.00
Category:
Management and economy
Author: 
will storr
WILL STORR
Title: A Story is a Deal: How to use the science of storytelling to lead, motivate and persuade
Release date: 11 March 2025
Editor: PIATKUS
Subject: EMPLOI/CARRIERE/C.V./ENTREVUE
ISBN: 9780349437231 (0349437238)
Renaud-Bray Reference: 21278859
Item nb: 4395953

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