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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It - MARK PENDERGRAST

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

MARK PENDERGRAST

 
$32.99

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The fizzy, “marvelously entertaining” (Los Angeles Times) story of the world’s favorite beverage

For God, Country & Coca-Cola?is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism.

With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”

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Price: $32.99
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Author:  MARK PENDERGRAST
Title: For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Release date: 24 September 2024
Editor: BASIC BOOKS
Subject: ECONOMIE-ESSAIS/HISTOIRE
ISBN: 9781541606012 (1541606019)
Renaud-Bray Reference: 20022702
Item nb: 4201131

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For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It , PENDERGRAST, MARK
© BASIC BOOKS 2024
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