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Influence et persuasion : comprendre et maîtriser les mécanismes de persuasion N. éd.

ROBERT B CIALDINI

By robert b cialdini

$18.95

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Influence et persuasion : comprendre et maîtriser les mécanismes de persuasion N. éd. by CIALDINI, ROBERT B

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LEARN MORE Summary

Influence et persuasion . Pourquoi et comment sommes-nous amenés à faire des choses contre notre gré ?. Robert Cialdini, docteur en psychologie sociale, révèle le résultat de plus de quinze ans de recherches sur les mécanismes et les techniques de persuasion. Ce livre nous dévoile les neuf secrets psychologiques qui se cachent derrière notre dangereuse tendance à nous laisser influencer, ainsi que les moyens employés par les spécialistes de la persuasion pour les exploiter à notre insu. Il nous apprend à nous en défendre, en tournant ces secrets à notre avantage. Grâce à cet ouvrage indispensable, vous ne direz plus jamais « oui » alors que vous pensez « non ».

Details

Price:	$18.95
Category:	Personal growth \| pocket évolution
Author:	robert b cialdini ROBERT B CIALDINI
Title:	Influence et persuasion : comprendre et maîtriser les mécanismes de persuasion N. éd.
Release date:	17 May 2024


Editor:	POCKET
Collection:	POCKET ÉVOLUTION
Pages:	403
Subject:	PSYCHOLOGIE POPULAIRE
ISBN:	9782266326117 (2266326112)
Renaud-Bray Reference:	19804181

Item nb:	4161283

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