|
|
|
|
|
Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
BRIDGET BRENNAN
| $24.00
|
|
 English book |
 Feuilleter
|
Upon order : 2 to 4 weeks
INFORMATION
Your package will leave our warehouse within 10 to 20 days, excluding weekends and legal holidays. The delivery date will depend upon delivery by post, according to the destination distance. Deliveries within Quebec usually take from one to three days.
|
|
|
|
Add to my wish list
|
|
|
Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
by
BRENNAN, BRIDGET
| Centre les Rivières |
4225, boulevard des Forges local P13
Trois-Rivières
G8Y 1W2 |
819-376-7227 |
0 |
Opening
hours |
How to get there |
| St-Romuald |
1238 rue de la Concorde
Saint-Romuald
G6W 0M7 |
418-903-1095 |
0 |
Not
avalaible |
|
| Place des Arts |
1501 rue Jeanne-Mance
Montréal
H2X 1Z8 |
514-281-0367 |
0 |
Opening
hours |
How to get there |
| Carrefour Angrignon |
7077, Boul. Newman local 00120
Ville Lasalle
H8N 1X1 |
514-365-2587 |
0 |
Opening
hours |
How to get there |
| Avenue du Parc |
5117, avenue du Parc
Montreal
H2V 4G3 |
514-276-7651 |
0 |
Opening
hours |
How to get there |
| Beauport |
3333 rue du Carrefour local 158
Québec
G1C 5R9 |
581-742-3200 |
0 |
Opening
hours |
How to get there |
| Saint-Bruno |
205 boulevard des Promenades
St-Bruno de Montarville
J3V 5K3 |
450-653-0546 |
0 |
Opening
hours |
How to get there |
| Brossard |
6925, boul. Taschereau
Brossard
J4Z 1A7 |
450-443-5350 |
0 |
Opening
hours |
How to get there |
| Centre Laval |
1600, boul. le Corbusier #109
Laval
H7S 1Y9 |
450-682-2587 |
0 |
Opening
hours |
How to get there |
| Champigny Saint-Denis |
4380, rue St-Denis
Montréal
H2J 2L1 |
514-844-2587 |
0 |
Opening
hours |
How to get there |
| Complexe Desjardins |
C.P. 393 150, rue Ste-Cath.O - local #113
Montréal
H5B 1B5 |
514-288-4844 |
0 |
Opening
hours |
How to get there |
| Vaudreuil-Dorion |
54, Blvd De la Cité des Jeunes Local 100
Vaudreuil-Dorion
J7V 9L5 |
450-218-0571 |
0 |
Opening
hours |
How to get there |
| Plaza St-Hubert |
6255 rue Saint-Hubert
Montréal
H2S 2L9 |
514-288-0952 |
0 |
Opening
hours |
How to get there |
| Boisbriand |
3220 Av. des Grandes Tourelles, Faubourg Boisbriand
Boisbriand, QC
J7H 0A2 |
579-979-6888 |
0 |
Opening
hours |
How to get there |
| Fleury |
1691, rue Fleury Est
Montréal
H2C 1T1 |
514-384-9920 |
0 |
Opening
hours |
How to get there |
| Gatineau |
1100, Boul. Maloney Ouest
Gatineau
J8T 6G3 |
819-243-9700 |
0 |
Opening
hours |
How to get there |
| Place Longueuil |
825 rue Saint-Laurent Ouest Local : 144
Longueuill, QC
J4K 2V1 |
579-881-1402 |
0 |
Opening
hours |
How to get there |
| Granby |
50-2 rue Simonds Nord
Granby
J2J 2L1 |
450-375-0699 |
0 |
Opening
hours |
How to get there |
| Saint-Jérome |
900, boul. Grignon local # 60
St-Jérôme
J7Y 3S7 |
450-432-9100 |
0 |
Opening
hours |
How to get there |
| Pointe-Claire |
6815, Route Transcanadienne, Local C001
Pointe-Claire
H9R 1C4 |
514-782-1222 |
0 |
Opening
hours |
How to get there |
| Rosemère |
382 boul. Labelle
Rosemère
J7A 3R8 |
450-434-0202 |
0 |
Opening
hours |
How to get there |
| Carrefour Laval |
3035 Boulevard Le Carrefour Local SR24B
Laval
H7T 1C8 |
450-681-3032 |
0 |
Opening
hours |
How to get there |
| Drummondville |
520 boul Saint-Joseph
Drummondville
J2C 2B8 |
819-850-2000 |
0 |
Opening
hours |
How to get there |
| St-Georges de Beauce |
8540, Boulevard Lacroix
St-Georges de Beauce
G5Y 2B5 |
418-227-3182 |
0 |
Opening
hours |
How to get there |
| Côte-des-Neiges |
5252, chemin Côte-des-Neiges
Montréal
H3T 1X8 |
514-342-1515 |
0 |
Opening
hours |
How to get there |
| Repentigny |
100 Boul. Brien Ouest, local 158b
Repentigny
J6A 5N4 |
450-932-6892 |
0 |
Heures
d'ouverture |
How to get there |
| Trois-Rivières |
3275, Boul des Récollets
Trois-Rivières
G9A 6M1 |
819-840-2624 |
0 |
Opening
hours |
How to get there |
| Centre Rockland |
2305 Chemin Rockland
Mont-Royal
H3P 3E9 |
514-543-5221 |
0 |
Mo Tue Wed
9.00 AM to 9.00 PM
Thu Fr
9.00 AM to 9 PM
Sat
9 AM to 6 PM
Sun
10 AM to 6 PM |
How to get there |
| Chicoutimi |
1401 boulevard Talbot local #170
Chicoutimi
G7H 5N6 |
581-654-1127 |
0 |
Opening
hours |
How to get there |
| Carrefour l'Estrie |
3050, boul. Portland - local N-11
Sherbrooke
J1L 1K1 |
819-569-9957 |
0 |
Opening
hours |
How to get there |
| Renaud-Bray St-Jean-sur-Richelieu |
5654 Rue de Marseille
Montréal
H1N 1J6 |
|
0 |
Not
avalaible |
|
| Sorel |
450, boul. Poliquin - Local 102
Sorel
J3P 7R5 |
450-746-8771 |
0 |
Opening
hours |
How to get there |
| Les Galeries de Terrebonne |
1185, boul. Moody Local 081
Terrebonne
J6W 3Z5 |
450-492-1011 |
0 |
Opening
hours |
How to get there |
| Lévis |
1200 Alphonse-Desjardins #0120
Lévis
G6V 6Y8 |
418-837-5538 |
0 |
Opening
hours |
How to get there |
| Galeries d Anjou |
7999, boul. Les Galeries d'Anjou
Ville d'Anjou
H1M 1W6 |
514-353-2353 |
0 |
Opening
hours |
How to get there |
| Victoriaville |
1111, boul. Jutras Est - Local 1
Victoriaville
G6S 1C1 |
819-357-4878 |
0 |
Opening
hours |
How to get there |
| Place Ville Marie |
1 Place Ville-Marie, local 11170
Montréal, QC
H3B 2C4 |
514-552-9649 |
0 |
Opening
hours |
How to get there |
|
|
|
|
LEARN MORE
Summary
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate.
This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.
Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.
Details
|
Price:
|
$24.00
|
|
Category:
|
|
|
Author:
|
BRIDGET BRENNAN
|
|
Title:
|
Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
|
|
Release date:
|
13 September 2011
|
|
|
|
|
|
Editor:
|
CROWN
|
|
Collection:
|
PAPERBACK
|
|
Pages:
|
320
|
|
Subject:
|
CONSOMMATION
|
|
ISBN:
|
9780307450395 (0307450392)
|
|
Renaud-Bray Reference:
|
12299195
|
|
|
|
Item nb:
|
2248064
|
Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
,
BRENNAN, BRIDGET
©
CROWN
2011
|
|
1444 item(s) in your cart.
Renaud-Bray will pay
the shipping costs *
|