David and Goliath: Underdogs, misfits, and the art of battling giants

http://www.renaud-bray.com

http://www.renaud-bray.com

Praise for Outliers: In the vast world of nonfiction writing, Malcolm Gladwell is as close to a singular talent as exists today...Outliers is a pleasure to read and leaves you mulling over its inventive theories for days afterward. (New York Times Book Review David Leonhardt) The explosively entertaining Outliers might be Gladwell's best and most useful work yet...There are both brilliant yarns and life lessons here: Outliers is riveting science, self-help, and entertainment, all in one book. (Entertainment Weekly Gregory Kirschling) No other book I read this year combines such a distinctive prose style with truly thought-provoking content. Gladwell writes with a high degree of dazzle but at the same time remains as clear and direct as even Strunk or White could hope for. (Atlanta Journal Constitution) [An] important new book...Gladwell intelligently captures a larger tendency of thought-the growing appreciation of the power of cultural patterns, social contagions, memes...Gladwell's social determinism is a useful corrective to the Homo economicus view of human nature. (New York Times David Brooks) Thought-provoking, entertaining, and irresistibly debatable...[Outliers] is another winner from this agile social observer. (Christian Science Monitor Heller McAlpin) Outliers is required reading for boardroom and watercooler crowds alike. (Men's Health) In Outliers, Gladwell (The Tipping Point) once again proves masterful in a genre he essentially pioneered-the book that illuminates secret patterns behind everyday phenomena. (Publishers Weekly)Praise for The Tipping Point: A fascinating book that makes you see the world in a different way. (Fortune) Gladwell's theories could be used to run businesses more effectively, to turn products into runaway bestsellers, and perhaps most important, to alter human behavior. (New York Times)Praise for Blink: A real pleasure...Brims with surprising insights about our world and ourselves. (Salon.com) Intoxicating. Gladwell is an engaging writer and a first-rate tour guide. (Los Angeles Times Thane Rosenbaum) Blink moves quickly through a series of delightful stories. Always dazzling us with fascinating information and phenomena. (New York Times Book Review David Brooks)