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The Tipping point - MALCOLM GLADWELL

The Tipping point

MALCOLM GLADWELL

 
$28.99

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Price: $28.99
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Author:  MALCOLM GLADWELL
Title: The Tipping point
Release date: January 2002
Editor: BACK BAY BOOKS
Subject: ECONOMIE-ESSAIS/HISTOIRE
ISBN: 9780316346627 (0316346624)
Renaud-Bray Reference: 265501936
Item nb: 418141

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