DIGITAL BOOKSJEUNESSE - ENBABYGAMES-TOYSSTATIONERYGIFTSEntertainment


Message Important
Le site sera temporairement en maintenance, pour une mise à jour. Ceci afin de mieux vous servir.
Heure de maintenance prévue : 10:30 pm

Important message
The site will be busy updating the store for you and will be back shortly.
Scheduled maintenance : 10:30 pm
BOOKS
NEW RELEASES PAPERBACK BOOKS COUPS DE CŒUR BEST SELLERS GIFT CARDS LIVRES NEUFS RÉDUITS LITTERATURE French and foreign novels Quebec, Canada literature Detective Novels Science fiction, fantasy Teenage literarure Poetry, theather, literary essays ART DE VIVRE Cooking, wine Psychologie - Santé Maternité - Famille Sexualité BD - JEUNESSE - HUMOUR Bandes-dessinées Humour Youth CULTURE ET SOCIÉTÉ Arts Biographies Essais Gestion - Économie - Droit Histoire - Politique Religion - Ésotérisme LOISIRS - TOURISME - NATURE Faune - Flore Géographie - Voyage Guides pratiques Sport - Loisirs SAVOIR ET SCIENCES Dictionnaires - Langues - Éducation Sciences Informatique
The Hype Machine - SINAN ARAL

The Hype Machine

SINAN ARAL

 
$37.00

English book
Feuilleter Feuilleter
Upon order : 2 to 4 weeks
Quantity
Add to my wish list
Not available in store
LEARN MORE Summary

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond

“The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD

Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart.

Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Details
Price: $37.00
Category:
Author:  SINAN ARAL
Title: The Hype Machine
Release date: 15 September 2020
Editor: KNOPF ALFRED A
Subject: CONSOMMATION
ISBN: 9780525574514 (0525574514)
Renaud-Bray Reference: 15852658
Item nb: 3234266

SUGGESTIONS
Suggestions
Comment acheter mon premier Plex DUBUC, ANDRE
$24.95
The Hype Machine , ARAL, SINAN
© KNOPF ALFRED A 2020
2001: A Space Odyssey (Special Edition) $12.99 Quantity: 1

30 jours au Groenland $34.95 Quantity: 1
1449 item(s) in your cart.
Subtotal: $35,909.18
Renaud-Bray will pay
the shipping costs *