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Pilsner : How the Beer of Kings Changed the World - TOM ACITELLI
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Pilsner : How the Beer of Kings Changed the World

TOM ACITELLI

By tom acitelli
 
$26.99

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Pilsner tells the remarkable tale of the world’s most popular beer style. It begins with its humble birth in a far corner of the Austrian Empire in 1842, goes through its zenith and near death during Prohibition in the United States, and concludes with its present dominance worldwide. Pilsner was born during a remarkable mid-nineteenth-century epoch, and this first biography of the style places it in its historical context, where it intersected with revolutions in politics and technology, including the railroad, refrigeration, and germ science. The book shatters myths about pilsner’s very birth and about its immediate parentage, showing that it’s largely a German invention rather than a Czech one. Pilsner also pops the top on new insights into the style and into beer in general through a character-driven narrative that shows how pilsner influenced everything from modern-day advertising and marketing to today’s craft beer movement—which is driven by a reaction to pilsner’s dominance in the form of brands such as Budweiser, Bud Light, Miller Light, Heineken, and Snow (the world’s best-selling beer, a pilsner out of China).

Details
Price: $26.99
Category:
Alcohol and spirits
Author: 
tom acitelli
TOM ACITELLI
Title: Pilsner : How the Beer of Kings Changed the World
Release date: 07 July 2020
Editor: CHICAGO REVIEW PRESS
Subject: VIN-ALCOOL-BOISSON-TABAC
ISBN: 9781641601825 (1641601825)
Renaud-Bray Reference: 17153907
Item nb: 3515935

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Pilsner : How the Beer of Kings Changed the World , ACITELLI, TOM
© CHICAGO REVIEW PRESS 2020
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