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» HOME » BOOKS » MANAGEMENT - ECONOMY - LAW » MANAGEMENT AND ECONOMY

Le Management de la valeur client

CHRISTOPHE ALLARD

By christophe allard

$55.95

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Le Management de la valeur client by ALLARD, CHRISTOPHE

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LEARN MORE Summary

Avec le CRM, les entreprises ont appris à mieux gérer les échanges avec leurs clients. Désormais, elles cherchent à optimiser les avantages de cette meilleure interactivité, c’est-à-dire à rentabiliser les investissements importants réalisés dans les centres d’appels. La fidélité des clients doit-elle être la fidélité de tous les clients ou la fidélité des plus rentables d’entre eux ? De même, la qualité du service clients doit-elle être la même pour tous les clients ou faut-il réserver une échelle de services en fonction du potentiel réel de chaque client ? Cet ouvrage analyse le déploiement et la mise en œuvre du management de la valeur clients, sur la base d'un modèle économétrique mis au point à la Northwestern Kellogg School of management.

Details

Price:	$55.95
Category:	Management and economy
Author:	christophe allard CHRISTOPHE ALLARD
Title:	Le Management de la valeur client
Release date:	January 2003


Editor:	DUNOD


Subject:	MANAGEMENT
ISBN:	9782100068012 (2100068016)
Renaud-Bray Reference:	260072788

Item nb:	506350

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