Hubris Maximus

http://www.renaud-bray.com

http://www.renaud-bray.com

The rise, fall, and revival of the Caesar of Silicon Valley.Elon Musk has cast himself as the savior of humanity, an altruistic force whose fortune is tied to noble pursuits from halting our dependence on fossil fuels to colonizing Mars. Once frequently heralded as a modern-day Edison, Musk has taken up a new place in the public consciousness with his growing desire to disrupt not just the automotive and space industries but the policies that shape our nation, placing him at the center of America’s most complex undertakings in manufacturing, politics, and defense and technology, even as his increasingly erratic personal behavior has raised questions about his stability and judgement.Musk famously leads his companies from a bully pulpit, eroding guardrails and cutting through red tape whenever possible with little regard for the fallout as long as it serves his larger goals. Many in his orbit have seen their lives upended or their careers throttled by believing in his utopian vision. As the scale of the wagers he makes with his fortune and concerns about his credibility have grown in recent years, he alternately seems to be in complete command or on the verge of a meltdown. Yet in the long run, he has only become wealthier, and now the stakes have risen. Thanks to astute political maneuvering, Musk is no longer limited to gambling with a company’s bottom line or the livelihoods of his workers; he is poised to apply his uncompromising approach to business to the foundational rules and regulations that hold our society together.At a moment when America’s tech gods are more influential than ever, Hubris Maximus is a cautionary tale about the pitfalls of lionizing magnetic leaders. Washington Post journalist Faiz Siddiqui offers a gripping, detailed portrait of a singularly messy and lucrative period in Musk’s career, as well as a case study in the power of using one’s platform to shape the public narrative in a world that can’t turn away from its screens.