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Built to Last 10th ed. - JAMES C COLLINS

Built to Last 10th ed.

JAMES C COLLINS

 
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What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?

By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

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Price: $40.50
Category:
Author:  JAMES C COLLINS
Title: Built to Last 10th ed.
Release date: 02 November 2004
Editor: HARPER COLLINS
Collection: GOOD TO GREAT
Pages: 368
Subject: ENTREPRENEURSHIP
ISBN: 9780060566104 (0060566108)
Renaud-Bray Reference: 20623265
Item nb: 4312860

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