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NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI - COLLECTIF

NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI

COLLECTIF

 
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EN SAVOIR PLUS Résumé

It is the most powerful revolution of this century.

Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.

neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on "Top Line Growth"--build and grow revenues while exciting and winning consumers.

Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.

Détails
Prix : 41,00 $
Catégorie :
Auteur :  COLLECTIF
Titre : NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI
Date de parution : 04 septembre 2024
Éditeur : JOHN WILEY & SONS
Collection : HARDCOVER
Pages : 304
Sujet : MARKETING
ISBN : 9781394261963 (1394261969)
Référence Renaud-Bray : 20463705
No de produit : 4286826

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NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI , COLLECTIF
© JOHN WILEY & SONS 2024
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