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Marketing the Arts: An Introduction - ANTHONY RHINE

Marketing the Arts: An Introduction

ANTHONY RHINE

 
52,00 $

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EN SAVOIR PLUS Résumé

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events.Marketing the Artsintroduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value Features include: Discussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website

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Prix : 52,00 $
Catégorie :
Auteur :  ANTHONY RHINE
Titre : Marketing the Arts: An Introduction
Date de parution : 15 janvier 2020
Éditeur : ROWMAN AND LITTLEFIELD PUBL.
Pages : 240
Sujet : SPECTACLES
ISBN : 9781538128954 (15381289511)
Référence Renaud-Bray : 14911169
No de produit : 2901417

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Marketing the Arts: An Introduction , RHINE, ANTHONY
© ROWMAN AND LITTLEFIELD PUBL. 2020
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