Big Mall

http://www.renaud-bray.com

http://www.renaud-bray.com

A phenomenology of the mall: If the mall makes us feel bad, why do we keep going back? In a world poisoned by capitalism, is shopping what makes life worth living?In less than a century, the shopping mall has morphed from a blueprint for a socialist utopia to something else entirely: a home to disaffected mallrats and depressed zoo animals, a sensory overload and consumerist trap.Kate Black grew up in North America's largest mall: West Edmonton Mall – a mall on steroids. It’s the site of a notoriously lethal rave for teenagers, a fatal rollercoaster accident, and more than one gun-range suicide; it’s where oil field workers reap the social mobility of a boom-and-bust economy, the impossibly large structure where teens attempt to invent themselves in dark Hollister sales racks and weird horny escapades in the indoor waterpark. It’s a place people love to hate and hate to love – a site of pleasure and pain, of death and violence, of (sub)urban legend.Can malls tell us something important about who we are? Blending a history of shopping with a story of coming-of-age in North America’s largest and strangest mall, Big Mall investigates how these structures have become the ultimate symbol of late-capitalist dread – and, surprisingly, a subversive site of hope. Ultimately, a close look at the mall reveals clues to how a good life in these times is possible. Speaking as a child of PacSun and Hot Topic myself, Big Mall is like a madeleine dipped in Orange Julius. Like a mall, the book itself has a lot of everything, a sublime mix of memoir, history, and cultural criticism. Kate Black is a learned Virgil in the consumerist Inferno, always avoiding the obvious and leading us to surprising connections—oil, suicide, Reddit, squatters, dolphins. Whether malls fill you with nostalgia or horror, this book will change your relationship to the world we've constructed around us.” – Tony Tulathimutte, author of Private Citizens Before there was Instagram, there was the mall. But what happens when a seasonless, tacky, fantasyland is all you knew growing up? How does one embrace a genuinely fake experience? Or to be more precise, a fake but genuine experience? Kate Black’s Big Mall is a smart, sentimental, and perspective-shifting look at the outsized role that big malls play in modern life. Love ‘em or hate ‘em, one thing’s for sure: after reading this book, you’ll never look at a mall in the same way again. – Ziya Tong, Science broadcaster & author of The Reality Bubble