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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Publisher title : Marketing 7.0
PHILIP KOTLER
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LEARN MORE
Summary
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human. Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as: - Why digitalization, AI, and immersive technology unlock the consumer mind
- How performance marketing and AI obsessions kill authenticity
- How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences
Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.
Details
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Price:
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$20.99
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Category:
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Author:
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PHILIP KOTLER
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Title:
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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
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Release date:
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March 2026
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Editor:
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WILEY JOHN & SONS
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Subject:
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MARKETING
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ISBN:
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9781394329885 (1394329881)
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Renaud-Bray Reference:
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4626697
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Item nb:
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4626697
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Digital rights
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Format:
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PDF
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Availability :
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No geographical restrictions.
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Digital Rights Management :
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Adobe DRM
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Numeric warehouse :
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NUMILOG
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Number of authorized devices:
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3
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Number of copy-and-pastes:
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0
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Print:
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0
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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
,
KOTLER, PHILIP
©
WILEY JOHN & SONS
2026
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1449 item(s) in your cart.
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