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Tourism and Hospitality Marketing - SIMON HUDSON

Tourism and Hospitality Marketing

Publisher title : Tourism and Hospitality Marketing

SIMON HUDSON

 
$60.69
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LEARN MORE Summary

A companion website is available for this text

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.


Details
Price: $60.69
Category:
Author:  SIMON HUDSON
Title: Tourism and Hospitality Marketing
Release date: February 2008
Editor: LIVRES NUMÉRIQUES DIVERS
Subject: NUL DIVERS
ISBN: 9781849204880 (1849204888)
Renaud-Bray Reference: 3107331
Item nb: 3107331
Digital rights
Format: PDF
Availability : No geographical restrictions.
Digital Rights Management : Adobe DRM
Numeric warehouse : NUMILOG
Number of authorized devices: 3
Number of copy-and-pastes: 0
Print: 0

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