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Fashion in 21st Century China
Publisher title : Fashion in 21st Century China
YULI BAI
YINGCHUN ZANG
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Summary
This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.
Details
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Price:
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$121.96
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Category:
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Author:
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YULI BAI
YINGCHUN ZANG
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Title:
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Fashion in 21st Century China
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Release date:
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October 2021
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Editor:
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LIVRES NUMÉRIQUES DIVERS
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Subject:
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NUL DIVERS
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ISBN:
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9789811629266 (9811629269)
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Renaud-Bray Reference:
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3571439
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Item nb:
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3571439
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Digital rights
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Format:
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PDF
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Availability :
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Canada,
other authorized countries.
Fashion in 21st Century China
By
BAI , YULI*ZANG , YINGCHUN
ANDORRE
ÉMIRATS ARABES UNIS
ALBANIE
ARMÉNIE
ANTARCTIQUE
ARGENTINE
SAMOA AMÉRICAINES
AUTRICHE
AUSTRALIE
BOSNIE-HERZÉGOVINE
BARBADE
BELGIQUE
BURKINA FASO
BULGARIE
BAHREÏN
BURUNDI
BÉNIN
BERMUDES
BRUNÉI DARUSSALAM
BOLIVIE
BRÉSIL
BAHAMAS
BOUVET, ÎLE
BELIZE
Canada
CONGO, LA RÉPUBLIQUE DÉMOCRATIQUE DU
CONGO
SUISSE
CÔTE D'IVOIRE
COOK, ÎLES
CHILI
CAMEROUN
CHINE
COLOMBIE
COSTA RICA
CUBA
CHRISTMAS, ÎLE
CHYPRE
TCHÈQUE, RÉPUBLIQUE
ALLEMAGNE
DANEMARK
DOMINIQUE
DOMINICAINE, RÉPUBLIQUE
ALGÉRIE
ÉQUATEUR
ESTONIE
ÉGYPTE
ESPAGNE
FINLANDE
FALKLAND, ÎLES (MALVINAS)
FÉROÉ, ÎLES
FRANCE
GABON
GRENADE
GUYANE FRANÇAISE
GIBRALTAR
GROENLAND
GUINÉE
GUADELOUPE
GUINÉE ÉQUATORIALE
GRÈCE
GUATEMALA
GUINÉE-BISSAU
GUYANA
HONG-KONG
HEARD, ÎLE ET MCDONALD, ÎLES
HONDURAS
CROATIE
HAÏTI
HONGRIE
INDONÉSIE
IRLANDE
ISRAËL
INDE
OCÉAN INDIEN, TERRITOIRE BRITANNIQUE DE
IRAN, RÉPUBLIQUE ISLAMIQUE D'
ISLANDE
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Digital Rights Management :
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Adobe DRM
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Numeric warehouse :
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NUMILOG
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Number of authorized devices:
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3
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Number of copy-and-pastes:
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0
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Print:
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0
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Fashion in 21st Century China
,
BAI , YULI*ZANG , YINGCHUN
©
LIVRES NUMÉRIQUES DIVERS
2021
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