Outthink the competition

http://www.renaud-bray.com

http://www.renaud-bray.com

PRAISE FOR OUTTHINK THE COMPETITION The nature of global business competition has been undergoing a radical change, and new ways of thinking and acting are required to become and stay effective in this newly defined environment. In Outthink the Competition, Kaihan outlines the specific changes underway and provides practical tools to help you adopt a new mindset to link your strategy to key financial indicators for better results. If you do not yet understand the strategic value of being good or how to wield the emerging power of coordination, read this book. —ROBERT CANCALOSI, Chief Learning Officer, GE Healthcare While our bookshelves are now filled with advice on how to manage organizations, inspire employees, and connect with consumers in this new era, no one has talked convincingly about how to manage the competition . . . until now. Outthink the Competition shows how to adjust your strategy to the new realities of business in order to outplay, outwit, and outlast your competitors. —SALOMON SREDNI, CEO, TradeStation Group In Outthink the Competition, Kaihan underscores the strategic power of being able to see, intelligently select, and pursue new options that your competition overlooks. This ability is the starting spark of all great growth stories and it is a critical skill for leaders to master. If you want to continue out-innovating the competition, take a closer look at the systematic process outlined in this book. —DANIEL AMOS, CEO, AFLAC Companies rightfully spend an enormous amount of time and effort seeking to better understand our customers. But we often overlook a player with an equally important seat at the table: the competition. In Outthink the Competition Kaihan helps adjust for this imbalance. He provides practical methods to systematically analyze and intelligently manage the competition. This does not mean copying or even responding to the competition. It means precisely the opposite. —MARC SPEICHERT, Chief Marketing Officer, L'Oreal USA Without a truly compelling and simple strategy that is able to thwart the competition, the next three–five years of execution is going to be a waste of time—or at least not as much fun! Kaihan provides an approach that will get the job done. —VERNE HARNISH, CEO, Gazelles; author of Mastering the Rockefeller Habits