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The Elements of Logo Design - JERRY ALEX W - KUYPER WHITE

The Elements of Logo Design

JERRY ALEX W - KUYPER WHITE

 
53,99 $

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EN SAVOIR PLUS Résumé

Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.

With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:

Logic in design
Relationships, hierarchy, and structure
Differences and similarities in design
Research and planning an identity
How to build a logo using type, image, and space
Letterforms, type, and fonts
Type alteration
Semiotics: icons and symbols
Image-to-image relationships

With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Détails
Prix : 53,99 $
Catégorie :
Auteur :  JERRY ALEX W - KUYPER WHITE
Titre : The Elements of Logo Design
Date de parution : septembre 2017
Éditeur : ALLWORTH PRESS
Sujet : GRAPHISME-DESIGN
ISBN : 9781621536024 (1621536025)
Référence Renaud-Bray : 12598459
No de produit : 2297210

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The Elements of Logo Design , WHITE, ALEX W - KUYPER, JERRY
© ALLWORTH PRESS 2017
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