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Behavioural Economics: A Very Short Introduction - MICHELLE BADDELEY

Behavioural Economics: A Very Short Introduction

MICHELLE BADDELEY

 
11,95 $

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EN SAVOIR PLUS Résumé

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the
very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always
know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy
others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.

This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the
rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle
Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and
enthusiasm to make interesting and challenging topics highly readable.

Détails
Prix : 11,95 $
Catégorie :
Auteur :  MICHELLE BADDELEY
Titre : Behavioural Economics: A Very Short Introduction
Date de parution : février 2017
Éditeur : OXFORD UNIVERSITY PRESS
Collection : VERY SHORT INTRODUCTION
Sujet : ECONOMIE-THEORIE
ISBN : 9780198754992 (019875499X)
Référence Renaud-Bray : 11891044
No de produit : 2180414

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