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Empire state of mind - ZACK O'MALLEY GREENBURG

Empire state of mind

ZACK O'MALLEY GREENBURG

 
32,50 $

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EN SAVOIR PLUS Résumé

"I'm not a businessman-I'm a business, man."
--Jay-Z

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.

You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.

But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s.

Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamall Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.
He also includes new information on Jay-Z's various business dealings, such as:

• The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.

• The Jay-Z branded Jeep that was scrapped just before going into production.

• The real story behind his association with Armand de Brignac champagne.

• The financial ramifications of his marriage to Beyonce.

Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.

Détails
Prix : 32,50 $
Catégorie :
Auteur :  ZACK O'MALLEY GREENBURG
Titre : Empire state of mind
Date de parution : mars 2011
Éditeur : PORTFOLIO
Sujet : MUSIQUE POPULAIRE
ISBN : 9781591843818 (1591843812)
Référence Renaud-Bray : 065567312
No de produit : 1148877

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