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The Invention of Design: A Twentieth-Century History - MAGGIE GRAM

The Invention of Design: A Twentieth-Century History

MAGGIE GRAM

 
40,00 $

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EN SAVOIR PLUS Résumé

A critical history of the idea of design—and its utopian promise

Design has penetrated every dimension of contemporary society, from classrooms to statehouses to corporate boardrooms. It’s seen as a kind of mega-power, one that can solve all our problems and elevate our experiences to make a more beautiful, more functional world.

But there’s a backstory here. In The Invention of Design, designer and historian Maggie Gram investigates how, over the twentieth century, our economic hopes, fears, and fantasies shaped the idea of “design”—then repeatedly redefined it. Nearly a century ago, resistance to New Deal–era government intervention helped transform design from an idea about aesthetics into one about function. And at century’s end, the dot-com crash brought us “design thinking”: the idea that design methodology can solve any problem, small or large. To this day, design captures imaginations as a tool for fixing market society’s broken parts from within, supposedly enabling us to thrive within capitalism’s sometimes violent constraints.

A captivating critical history, The Invention of Design shows how design became the hero of many of our most hopeful stories—dreams, fantasies, utopias—about how we might better live in a modern world.

Détails
Prix : 40,00 $
Catégorie :
Auteur :  MAGGIE GRAM
Titre : The Invention of Design: A Twentieth-Century History
Date de parution : 03 juin 2025
Éditeur : BASIC BOOKS
Sujet : GRAPHISME-DESIGN
ISBN : 9781541600638 (15416006311)
Référence Renaud-Bray : 20828831
No de produit : 4346749

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The Invention of Design: A Twentieth-Century History , GRAM, MAGGIE
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