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Tourism and Hospitality Marketing
Titre de l'éditeur : Tourism and Hospitality Marketing
SIMON HUDSON
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EN SAVOIR PLUS
Résumé
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.
Chapters are packed with pedagogical features that will help readers consolidate their learning, including:
- Chapter objectives
- Key terms
- Discussion questions and exercises
- Links to useful websites
- Profiles of successful individuals and organizations
Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Détails
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Prix :
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61,44 $
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Catégorie :
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Auteur :
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SIMON HUDSON
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Titre :
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Tourism and Hospitality Marketing
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Date de parution :
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février 2008
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Éditeur :
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LIVRES NUMÉRIQUES DIVERS
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Sujet :
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NUL DIVERS
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ISBN :
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9781473903012 (1473903017)
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Référence Renaud-Bray :
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3107330
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No de produit :
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3107330
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Droits numériques
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Format :
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EPUB
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Disponibilité :
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Aucune restriction géographique.
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Gestion des droits numériques :
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Adobe DRM
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Entrepôt numérique :
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NUMILOG
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Nombre d'appareils autorisés :
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3
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Nombre de copier/coller :
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0
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Impression :
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0
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Tourism and Hospitality Marketing
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HUDSON , SIMON
©
LIVRES NUMÉRIQUES DIVERS
2008
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