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LIVRES NUMÉRIQUES
Operations in an Omnichannel World - SANTIAGO GALLINO - ANTONIO MORENO

Operations in an Omnichannel World

Titre de l'éditeur : Operations in an Omnichannel World

SANTIAGO GALLINO
ANTONIO MORENO

 
131,90 $
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EN SAVOIR PLUS Résumé

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers.

This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand.

The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world.

Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.



Détails
Prix : 131,90 $
Catégorie :
Auteur :  SANTIAGO GALLINO
ANTONIO MORENO
Titre : Operations in an Omnichannel World
Date de parution : octobre 2019
Éditeur : LIVRES NUMÉRIQUES DIVERS
Sujet : NUL DIVERS
ISBN : 9783030201197 (3030201198)
Référence Renaud-Bray : 3054993
No de produit : 3054993
Droits numériques
Format : PDF
Disponibilité : Canada, consultez la liste des pays autorisés.
Gestion des droits numériques : Adobe DRM
Entrepôt numérique : NUMILOG
Nombre d'appareils autorisés : 3
Nombre de copier/coller : 0
Impression : 0

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© LIVRES NUMÉRIQUES DIVERS 2019