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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference - JAY D. LINDQUIST

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Titre de l'éditeur : Proceedings of the 1984 Academy of Marketing Science (AMS) Annua

JAY D. LINDQUIST

 
169,85 $
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EN SAVOIR PLUS Résumé

?This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.?


Détails
Prix : 169,85 $
Catégorie :
Auteur :  JAY D. LINDQUIST
Titre : Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Date de parution : mai 2015
Éditeur : LIVRES NUMÉRIQUES DIVERS
Sujet : NUL DIVERS
ISBN : 9783319169736 (3319169734)
Référence Renaud-Bray : 2147942
No de produit : 2147942
Droits numériques
Format : PDF
Disponibilité : Canada, consultez la liste des pays autorisés.
Gestion des droits numériques : Adobe DRM
Entrepôt numérique : NUMILOG
Nombre d'appareils autorisés : 3

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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference , LINDQUIST , JAY D.
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