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LIVRES NUMÉRIQUES
Marketing in Transition: Scarcity, Globalism, & Sustainability - COLIN L. CAMPBELL

Marketing in Transition: Scarcity, Globalism, & Sustainability

Titre de l'éditeur : Marketing in Transition: Scarcity, Globalism, & Sustainability

COLIN L. CAMPBELL

 
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EN SAVOIR PLUS Résumé

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Détails
Prix : 169,85 $
Catégorie :
Auteur :  COLIN L. CAMPBELL
Titre : Marketing in Transition: Scarcity, Globalism, & Sustainability
Date de parution : juin 2015
Éditeur : LIVRES NUMÉRIQUES DIVERS
Sujet : NUL DIVERS
ISBN : 9783319186870 (3319186876)
Référence Renaud-Bray : 2147941
No de produit : 2147941
Droits numériques
Format : PDF
Disponibilité : Canada, consultez la liste des pays autorisés.
Gestion des droits numériques : Adobe DRM
Entrepôt numérique : NUMILOG
Nombre d'appareils autorisés : 3

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Marketing in Transition: Scarcity, Globalism, & Sustainability , CAMPBELL , COLIN L.
© LIVRES NUMÉRIQUES DIVERS 2015