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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - KENNETH D. BAHN

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Titre de l'éditeur : Proceedings of the 1988 Academy of Marketing Science (AMS) Annua

KENNETH D. BAHN

 
231,61 $
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EN SAVOIR PLUS Résumé

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Détails
Prix : 231,61 $
Catégorie :
Auteur :  KENNETH D. BAHN
Titre : Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Date de parution : mai 2015
Éditeur : LIVRES NUMÉRIQUES DIVERS
Sujet : NUL DIVERS
ISBN : 9783319170466 (3319170465)
Référence Renaud-Bray : 2147633
No de produit : 2147633
Droits numériques
Format : PDF
Disponibilité : Canada, consultez la liste des pays autorisés.
Gestion des droits numériques : Adobe DRM
Entrepôt numérique : NUMILOG
Nombre d'appareils autorisés : 3

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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference , BAHN , KENNETH D.
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