LIVRES NUMÉRIQUESJEUNESSEBÉBÉJEUX, JOUETSPAPETERIECADEAUXDIVERTISSEMENT


Message Important
Le site sera temporairement en maintenance, pour une mise à jour. Ceci afin de mieux vous servir.
Heure de maintenance prévue : 10:30 pm

Important message
The site will be busy updating the store for you and will be back shortly.
Scheduled maintenance : 10:30 pm
Do Good - ANNE BAHR THOMPSON

Do Good

ANNE BAHR THOMPSON

 
40,50 $

Livre en anglais
Feuilleter Feuilleter
Sur commande : 2 à 4 semaines
Quantité
Ajouter à ma liste de souhaits
Non disponible en succursale
EN SAVOIR PLUS Résumé

Good works are no longer optional.

For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability.

And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence.

Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business:

- TRUST: Deliver on promises
- ENRICHMENT: Make daily life easier or more inspiring
- RESPONSIBILITY: Treat people and the environment with respect
- COMMUNITY: Mirror values shared by customers, employees, and partners
- CONTRIBUTION: Make a difference in the world.

Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

Détails
Prix : 40,50 $
Catégorie :
Auteur :  ANNE BAHR THOMPSON
Titre : Do Good
Date de parution : novembre 2017
Éditeur : AMACOM
Sujet : CONSOMMATION
ISBN : 9780814438398 (0814438393)
Référence Renaud-Bray : 12417644
No de produit : 2262095

SUGGESTIONS
Suggestions
Comment acheter mon premier Plex DUBUC, ANDRE
24,95 $
Do Good , THOMPSON, ANNE BAHR
© AMACOM 2017
Sac petit Papa super héros 4,99 $ Quantité : 1

Di Stasio : comme en Italie #01 9,99 $ Quantité : 1
14 article(s) au panier.
Sous-total: 113,86 $
Renaud-Bray vous offre
les frais de livraison *