LIVRES NUMÉRIQUESJEUNESSEBÉBÉJEUX, JOUETSPAPETERIECADEAUXDIVERTISSEMENT


Message Important
Le site sera temporairement en maintenance, pour une mise à jour. Ceci afin de mieux vous servir.
Heure de maintenance prévue : 10:30 pm

Important message
The site will be busy updating the store for you and will be back shortly.
Scheduled maintenance : 10:30 pm
Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty - MICHAEL DART

Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

MICHAEL DART

 
37,99 $

Livre en anglais
Feuilleter Feuilleter
Sur commande : 2 à 4 semaines
Quantité
Ajouter à ma liste de souhaits
Non disponible en succursale
EN SAVOIR PLUS Résumé

Compared to 25 years ago, today’s retail experience is a world apart. Almost anything can be ordered, delivered and picked up rapidly, often customized to personal preferences at no extra cost. The smartphone has created a world of limitless consumer expectation and logistical possibility. So how much further can it go? What will the retail experience look like in ten, twenty, or even fifty years–and how should companies, big and small, be preparing?

Amazon may still loom large, say industry experts Robin Lewis and Michael Dart, but now they’ll actually be profitable, as mobile shopping becomes the norm. More importantly, the primacy of access over ownership, and experience over material goods, will force retailers to transform their offerings. Demographic trends, like the glut of seniors and the declining marriage rate, and societal trends, like income polarization and continued urbanization, will have surprising effects on which brands and products take center stage. And the double-edged sword of technology will be fully apparent: no more cards or cash, but pervasive fear of fraud and surveillance from the dark Web and the rise of A.I..

In their previous book, The New Rules of Retail, Lewis and Dart predicted nearly every defining characteristic of today’s marketplace–and the industry snapped it up in two editions. Now, in Retail's Seismic Shift, they do the same for the next era, where retailers will have to be ready for anything.

Détails
Prix : 37,99 $
Catégorie :
Auteur :  MICHAEL DART
Titre : Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty
Date de parution : octobre 2017
Éditeur : ST MARTIN PRESS
Sujet : MARKETING
ISBN : 9781250142856 (1250142857)
Référence Renaud-Bray : 12326257
No de produit : 2251034

SUGGESTIONS
Suggestions
En as-tu vraiment besoin ? N. éd. MCSWEEN, PIERRE-YVES
14,95 $
7 habitudes de ceux qui réalisent tout ce qu'ils entreprennent(Les) COVEY, STEPHEN R
17,95 $
Elon Musk : l'homme qui va changer le monde VANCE, ASHLEE
32,95 $
Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty , DART, MICHAEL
© ST MARTIN PRESS 2017
Sac petit Papa super héros 4,99 $ Quantité : 1

Di Stasio : comme en Italie #01 9,99 $ Quantité : 1
14 article(s) au panier.
Sous-total: 113,86 $
Renaud-Bray vous offre
les frais de livraison *