LIVRES NUMÉRIQUESJEUNESSEBÉBÉJEUX, JOUETSPAPETERIECADEAUXDIVERTISSEMENT


Message Important
Le site sera temporairement en maintenance, pour une mise à jour. Ceci afin de mieux vous servir.
Heure de maintenance prévue : 10:30 pm

Important message
The site will be busy updating the store for you and will be back shortly.
Scheduled maintenance : 10:30 pm
Hooked: How to build habit-forming products - NIR EYAL

Hooked: How to build habit-forming products

NIR EYAL

 
29,95 $

Livre en anglais
Feuilleter Feuilleter
Sur commande : 2 à 4 semaines
Quantité
Ajouter à ma liste de souhaits
Non disponible en succursale
EN SAVOIR PLUS Résumé

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

Practical insights to create user habits that stick.
Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Détails
Prix : 29,95 $
Catégorie :
Auteur :  NIR EYAL
Titre : Hooked: How to build habit-forming products
Date de parution : novembre 2014
Éditeur : PORTFOLIO
Sujet : MARKETING
ISBN : 9780670069323 (0670069329)
Référence Renaud-Bray : 265500083
No de produit : 1623474

SUGGESTIONS
Suggestions
En as-tu vraiment besoin ? MCSWEEN, PIERRE-YVES
24,95 $
7 habitudes de ceux qui réalisent tout ce qu'ils entreprennent(Les) COVEY, STEPHEN R
17,95 $
Elon Musk : l'homme qui va changer le monde VANCE, ASHLEE
32,95 $
Hooked: How to build habit-forming products , EYAL, NIR
© PORTFOLIO 2014