LIVRES NUMÉRIQUESJEUNESSEBÉBÉJEUX, JOUETSPAPETERIECADEAUXDIVERTISSEMENT


Message Important
Le site sera temporairement en maintenance, pour une mise à jour. Ceci afin de mieux vous servir.
Heure de maintenance prévue : 10:30 pm

Important message
The site will be busy updating the store for you and will be back shortly.
Scheduled maintenance : 10:30 pm
Storyscaping: Stop creating ads, start creating worlds - GASTON LEGORBURU - DARREN MCCOLL

Storyscaping: Stop creating ads, start creating worlds

GASTON LEGORBURU
DARREN MCCOLL

 
36,00 $

Livre en anglais
Feuilleter Feuilleter
Sur commande : 2 à 4 semaines
Quantité
Ajouter à ma liste de souhaits
Non disponible en succursale
EN SAVOIR PLUS Résumé

How to use powerful tools to engage customers with your brand

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.

Shows how to map how the consumer engages with the category and product/service
Explains how to develop an organizing idea and creative plan for an immersive storyscape experience
Defines the role of marketing channels around the organizing idea
Establishes how technology can be applied to the experience

Détails
Prix : 36,00 $
Catégorie :
Auteur :  GASTON LEGORBURU
DARREN MCCOLL
Titre : Storyscaping: Stop creating ads, start creating worlds
Date de parution : juin 2014
Éditeur : WILEY JOHN & SONS
Sujet : MARKETING
ISBN : 9781118823286 (1118823281)
Référence Renaud-Bray : 265500018
No de produit : 1539172

SUGGESTIONS
Suggestions
En as-tu vraiment besoin ? MCSWEEN, PIERRE-YVES
24,95 $
7 habitudes de ceux qui réalisent tout ce qu'ils entreprennent(Les) COVEY, STEPHEN R
17,95 $
Elon Musk : l'homme qui va changer le monde VANCE, ASHLEE
32,95 $
Storyscaping: Stop creating ads, start creating worlds , LEGORBURU, GASTON*MCCOLL, DARREN
© WILEY JOHN & SONS 2014