LIVRES NUMÉRIQUESJEUNESSEBÉBÉJEUX, JOUETSPAPETERIECADEAUXDIVERTISSEMENT


Message Important
Le site sera temporairement en maintenance, pour une mise à jour. Ceci afin de mieux vous servir.
Heure de maintenance prévue : 10:30 pm

Important message
The site will be busy updating the store for you and will be back shortly.
Scheduled maintenance : 10:30 pm
How we decide - JONAH LEHRER

How we decide

JONAH LEHRER

 
18,95 $

Livre en anglais
Feuilleter Feuilleter
Sur commande : 2 à 4 semaines
Quantité
Ajouter à ma liste de souhaits
Non disponible en succursale
EN SAVOIR PLUS Résumé

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Détails
Prix : 18,95 $
Catégorie :
Auteur :  JONAH LEHRER
Titre : How we decide
Date de parution : mars 2010
Éditeur : MARINER BOOKS
Collection : PAPERBACK
Sujet : PSYCHOLOGIE
ISBN : 9780547247991 (05472479911)
Référence Renaud-Bray : 155504725
No de produit : 1065983

SUGGESTIONS
Suggestions
Revivre CORNEAU, GUY
29,95 $
Mon cerveau a ENCORE besoin de lunettes : le TDAH chez l'adulte N. éd. VINCENT, ANNICK
22,95 $
Imparfaits, libres et heureux ANDRÉ, CHRISTOPHE
18,95 $
How we decide , LEHRER, JONAH
© MARINER BOOKS 2010
13 lunes 12,99 $

Livre numérique
à télécharger


21 leçons pour le XXIe siècle 34,95 $ Quantité : 6
425 article(s) au panier.
Sous-total: 10 872,72 $
Renaud-Bray vous offre
les frais de livraison *